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Real World Value Co-Creation

It’s Spring 2015 and I’m changing direction with plans for blogging and related websites.

Over the last year I have learned a lot about online communities. I’m just in the process of launching the FleetGeeks community, as part of the Fleet Data Insight initiative. Yesterday, having got everything set up and tested, I invited the first group of members. There’s hardly any activity just yet but it’s exciting to think of the potential of what might emerge.

I’ve undertaken a lot of research to identify the best community platform to use for FleetGeeks. My conclusion was to use a hosted version of the open source application Discourse, having been hugely impressed with the people behind the project.

In the last couple of weeks therefore, I’ve spent a lot of time getting the fleetdatainsight.com website in place, with links to the FleetGeeks.org community. With the initial setup of the structure of these websites now complete, it’s time to apply everything that I’ve learned from this project to my own situation.

My conclusions are to:

  1. Use this domain, peterbutton.com as the location of a personal blog about the practicalities of value co-creation
  2. Continue to develop my main business website at realworldstrategy.com
  3. Have a go at developing a community at 3CVALUE.com

What am I hoping to achieve?

My primary goal is to develop my own thoughts. It seems that by developing these thoughts in the context of a blog and the aspiration to develop and lead an associated community, I will push myself to develop, understand and articulate key ideas more effectively and succinctly.

Preparations complete, it’s time for the first invitations!

Invitation imageI’ve been reflecting on the practical aspects of the Real World Sales Research community for a couple of weeks now. I’ve done my research and I’ve spoken with a range of people in order to benefit from their experience and perspective. (Particular thanks to Giles at TomTom, Phil at Consalia and Jasmin from UEA).

As soon as I started my research on how to actually develop an effective online community, I quickly came across Richard Millington, and his excellent book “Buzzing Communities“. This led me to CommunityGeek, the community for Community Managers that he and his colleagues from FeverBee run. It has been a real privilege to join their conversations and get the benefit of their experience. (more…)

Launch of “Real World Sales Research” blog and forum

Unexpected Big Idea

Delegates at GSSI Aalen 2013

Delegates at GSSI Aalen 2013

A couple of weeks ago I went to the Global Sales Science Institute conference.

It was the second time that I’d been to the annual GSSI conference. I thought that I knew what to expect because I’d been to last year’s conference in Aalen in Germany. I wasn’t expecting this year’s conference to change my plans so significantly.

A couple of weeks before the conference, I had come across and been very impressed with a superb new book “From Selling to Co-Creating“. I was therefore hugely pleased to be introduced to Dr Javier Marcos, one of the co-authors who was at the conference and who led some of the sessions. Javier is Senior Lecturer in Sales Performance at Cranfield School of Management.

It was during one of Javier’s sessions that the seeds of the big idea were sown. (more…)