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OUTCOME ACCOUNTABLE SELLING

What will be the biggest impact of AI on B2B Selling?

Salespeople can become more accountable for achieving quota AND defining customer outcomes

Hello - I’m Peter Button. I’ve been training other people’s sales teams for 40 years.

(This newsletter for senior leaders only started in July 2025, so there aren’t many posts yet. I’ll be especially interested in your feedback as a very early reader!)

How AI Enables Outcome-Accountable Selling

Jul 16, 2025

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6 min read

How AI Enables Outcome-Accountable Selling

The Business Case for Outcome-Accountable Selling: A Hypothesis

Jul 16, 2025

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5 min read

The Business Case for Outcome-Accountable Selling: A Hypothesis

Sales Success Starts with Outcome Accountability

Jul 15, 2025

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3 min read

Sales Success Starts with Outcome Accountability

B2B Sales Needs a Reset. Here’s Where I’m Starting.

Apr 10, 2025

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7 min read

B2B Sales Needs a Reset. Here’s Where I’m Starting.

Outcome Accountable Selling