OUTCOME ACCOUNTABLE SELLING

What will be the biggest impact of AI on B2B Selling?

Salespeople can become more accountable for achieving quota AND defining customer outcomes

Hello - I’m Peter Button. I’ve been training other people’s sales teams for 40 years.

(This newsletter for senior leaders only started in July 2025, so there aren’t many posts yet. I’ll be especially interested in your feedback as a very early reader!)