How to negotiate “Win-Win Agreements”? Because different stakeholders value things differently.

Hello Subscriber,

If there’s one thing that people know about successful negotiation, it’s the idea of Win-Win. A fundamental outcome that we’re seeking as negotiators is that everybody wins.

But how does everybody win? Surely, if there are winners, there must be losers?

Here’s a key way to achieve win-win negotiation success:

1. Negotiation is all about giving and getting. “I’ll give you some of what you want in exchange for you giving me some of what I want”.

2. The things that are exchanged have different costs and values to different stakeholders.

3. The key to achieving win-win outcomes is to give away things that cost you little and have high value to the other person, in exchange for things that don’t cost them a lot but have high value to you.

Preparing Lists of Relative Cost and Value